5/14/2006 - Cloud Cult


While most rock bands are lucky to book a tour, pile into the van, and make it through their tour dates in one piece, Minnesotas Cloud Cult are taking touring to a new level with the greening of their tour. Scheduled for June and July, the bands U.S. tour will coincide with the release of their fourth album, Advice from the Happy Hippopotamus. The band will counteract all pollutants created from the tour through various efforts organized by Cloud Cult front-man and environmentalist, Craig Minowa. Although Cloud Cult have seen success and accolades for their music, having been nominated for 2004 Artist of the Year along with Prince and Paul Westerberg by the Minnesota Music Awards, and landing in the top 10 of college radio charts in over 100 cities with their previous release Aurora Borealis, Minowa says he doesnt feel his job is complete unless hes working on both music and environmental activism. Its important for us to help establish an environmental business model that can help demonstrate to the rest of the music industry that this can actually be done in an ecologically sustainable way, he says. The tremendous attention to detail is evidence of the groups dedication to creating an eco-friendly outing. Calculating the amount of energy Cloud Cult will use on stage each night, the group will purchase equal amounts of wind power energy credits. During the day, many of the band members also work on environmental organizing, as they travel from city to city for evening performances, so their van is equipped with solar panels to power their lap tops and cell phones.Theyll also offset the carbon dioxide created by their tour vehicle with the help of sponsor Clif Bar. Each gallon of gas puts out 22 pounds of carbon-dioxide, Minowa explains. To counter both car and air travel emissions associated with the tour, Clif Bar and Cloud Cult will plant nearly an acre of new trees through the organization American Forests. That acre will absorb, in a year, the amount of carbon dioxide created from the tour. Cloud Cults performances also incorporate more than just live music, which includes cellos, violin, piano, guitar, bass, drums, and electronic effects. The Dallas Observer called Cloud Cults show an aura. You go for the music, but you come out wanting to save the world. Come catch Cloud Cult live for free at CD WORLD on May 14th at 2 pm and pick up a copy of their latest on sale!